Frequently Asked Questions

 
 

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How are you calculating ROI on Marketing tactics?

Usually practitioners have a 'average patient value' for their practice. Let's say that's 8 visits and each visit is worth $100. Their average patient value is $800. You typically keep track of the PAC (patient acquisition costs) which should be around $30 or less ideally, and then you divide the APV by the PAC (800/30 = 26.66), then convert 26.66 to a percentage that represents the return = 2,666% ROI (return on investment.) Because I have 8 collective years of hands on experience, I have tested, tracked and adapted many times in order to know what the mathematical averages are.  

Which platform is the best for me to run digital campaigns on?

First, I would ask you about your ideal client. Then we could double check the data of which platforms are most popular with this type of person. Let's say you specifically want to reach more business men. Free website analytics testing courtesy of Alexa.com is currently saying Twitter's biggest demographic is men who have completed graduate school and are mostly using Twitter at work. Testing for other platforms is quick and user demographics are listed at the bottom. 

What's the difference between having under 5 authentic 5-Star online reviews and 15+?

So far, practitioners are reporting a 300% increase in professional referrals. 

Do you offer a payment program for your marketing strategy packages?

I don't, but I do offer clients a way to try out a smaller package that is often part of a bigger package, and then you can apply the price of the smaller package to the bigger one. For example, let's say you start out with the 5-Star Online Review Program, it's $579, and it was wildly successful, and you're ready for the Start Up Top 5 Most Critical Marketing Strategy, for $1589, (the 5-Star strategy is part of that) so you'd only have pay $1010 to have access and setup support for the other 4 most strategies.

DId you go to school for this?

Funny story, I originally wanted to be a product designer. Too many poorly designed things upset me. Within a year of graduating, I found out my school was corruptly owned and run to exploit it's faculty and students. Credit pricing had been raised to an unsustainable level. So I stopped enrolling, but I kept showing up in the computer labs. At that point I had excellent graphic design, photography, copywriting, and product concepting skills. It took another 18 months to finish teaching myself web development, filming and editing, digital marketing and I studied the growth hackers forums for any bragged about marketing experiments that went right. Computer lab 254 at the Portland Art Institute is technically where this company was born. 

You mention overcoming some health issues, how does that contribute to your work?

Yes. I've had a health crisis here and there. First it was adrenal failure in my twenties, and later, a traumatic brain injury in my thirties. It was extremely difficult to identify a practitioner that I felt safe with and trusted during a chronic state of pain. Practitioners are rarely aware of the user experiences their service and what's frustrating for patients surviving symptoms. This perspective helps me to teach practitioners how people feel when they are seeking help, and what kinds of 'metrics' make a doctor more trustworthy than others.