Building A Healthcare Brand vs. Practicing Under Your Name

Building A Healthcare Brand vs. Practicing Under Your Name

There are some serious long-term benefits to building a healthcare brand, that is beyond what you can do practicing under a singular name. 

  • A brand can evolve into a systematized clinic model that can be sold later to a similar healthcare practitioner.
  • A brand and systematized business model can be developed into a franchise model and set up in underserved markets.
  • With a brand, you can offer preceptor-ship opportunities. Meaning you hire and train practitioners like yourself, with the intent to set up a new clinic in an underserved market, and later sell the clinic to the trained practitioner who is sharing your brand identity in another place. 

IDEALLY: Choose your end game up front. How you run everything in between will hold far more purpose and strategy. 

Pro Tips For Choosing A Brand Name:

  1. Always double check the domain name availability first, always go with a domain name that you don't have to pay extra for. 
  2. Always double check that the name you want is trademark free. If it isn't, you are taking an unnecessary financial risk of being sued for trademark infringement.  
  3. A helpful list of 10 free business name generators

 

If you're a practitioner who needs a functional medicine, growth minded community based around proven high return marketing methods, I'm running a Facebook group called Mindful Marketing For Healers. Join us!

The Secret Sauce Of Introductory Offers For Healthcare Brands

The Secret Sauce Of Introductory Offers For Healthcare Brands

Top 5 Launch Pad Readiness Tips For Healers Before Setting Up A Marketing Funnel

Top 5 Launch Pad Readiness Tips For Healers Before Setting Up A Marketing Funnel